The content is much better and I bet it's much better for SEO. But did our rank improve? Not at all. Struggling more than before. Our content is better than the competitors and yet we are performing way worse. Thus the question: is SEO fluff still necessary for SEO? Should we bulk generate a bunch of keyword rich garbage? Does that work still in 2025?
I'm talking the old "What is a loan?", "How do you get a loan?" type of content where the goal is to stuff as much keywords and LSI as naturally possible for the hope of ranking? GPT tells me it's necessary for Google to determine authority, but is it really? I see a lot of old website with well-written SEO content struggling, and a bunch of new websites with generic fluff making it. What is the point of this when users don't read it anyway, GPT can generate it on a whim, and it tells Google absolutely nothing about the website except a bad UX?
I changed strategies from generating SEO-fluff to generating "unique research" where we only post unique data, based on our own research, present in a SEO-friendly way. For example, instead of writing 500 words about what impacts pricing of a product, we now calculate the price directly and answer the query with a number.
