Jony Ive to lead OpenAI’s design work following $6.5B acquisition of his company

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Famed Apple product designer Jony Ive will now lead creative and design work at OpenAI, the result on an usual deal announced on Wednesday. OpenAI CEO Sam Altman and Ive have been working on an AI device that will move consumers beyond screens for roughly two years, according to The Wall Street Journal.

“Thrilled to be partnering with Jony, imo the greatest designer in the world,” said Altman in a post on X Wednesday. “Excited to try to create a new generation of AI-powered computers.”

thrilled to be partnering with jony, imo the greatest designer in the world.

excited to try to create a new generation of AI-powered computers. pic.twitter.com/IPZBNrz1jQ

— Sam Altman (@sama) May 21, 2025

OpenAI is taking an all-equity stake in io, a joint venture between Sam Altman and Ive. The deal values the venture at $6.5 billion; OpenAI previously had a 23% stake, according to the Journal.

Io has a staff of around 55 engineers, scientists, researchers, physicists, and product development specialists, per The Wall Street Journal. They will become part of OpenAI. Meanwhile, Ive will retain control of his design firm, LoveFrom, which will continue to operate independently.

OpenAI and Ive’s collaboration puts one of the iPhone’s lead designers at the forefront of the newest technology wave, generative AI. Since the launch of ChatGPT in 2022, OpenAI has amped up its consumer business significantly. Earlier this month, the company appointed former Meta executive and Instacart CEO Fidji Simo to lead its consumer applications. Should OpenAI release a consumer hardware device, Ive could help the startup directly compete with Apple.

Io, under OpenAI, will develop AI-powered consumer devices and other projects. The Wall Street Journal reports that Ive will have an expansive role, giving input into future versions of ChatGPT and more.

The Information first reported on OpenAI’s discussions to acquire io in March. At the time, the two companies had discussed building a device that would bring a version of the technology from the movie “Her” to life.

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