Tips to Boost E-A-T on My Website?

That’s an excellent question — and a very timely one, since E-A-T (Expertise, Authoritativeness, Trustworthiness) has become one of the strongest signals for SEO in 2025, especially in YMYL (Your Money or Your Life) niches like health, finance, tech, or legal content.

Below is a comprehensive list of practical ways to strengthen your site’s E-A-T, both on-page and off-page 👇

1. Showcase Real Expertise

Google wants to know your content is written or reviewed by qualified people.

Tips

• Add author bios at the end of each post with credentials, education, and professional experience.

• Include LinkedIn or professional social links for your authors.

• If possible, use schema markup (Person, Author, Article) to show Google who wrote and reviewed your content.

• For YMYL niches, add a “Medically Reviewed by” or “Financially Reviewed by” section.

2. Strengthen About & Contact Pages

E-A-T is also about who you are — not just your content.

Tips

• Create detailed About Us and Team pages with bios, real photos, and company history.

• Add Contact information that matches your business (address, phone, email).

• If applicable, include certifications, awards, or affiliations.

• Display your privacy policy, refund policy, and terms of service clearly — these build trust signals.

3. Use Credible Sources

Every claim should be backed up with verifiable data.

Tips

• Cite official organizations, research papers, or well-known publishers.

• Use outbound links to .gov, .edu, or reputable industry sources.

• Avoid unverified or AI-generated facts without citation.

Bonus: Use rel="nofollow" or rel="sponsored" for affiliate or promotional links.

4. Build Authoritativeness via Mentions and Links

Authority comes from how others on the web talk about you.

Tips

• Earn backlinks from relevant, high-authority websites.

• Do guest posting on credible blogs in your niche.

• Get brand mentions on forums, news, or review sites.

• Register your business on Google Business Profile and trusted directories.

5. Show Trustworthiness

Google wants to ensure users can safely interact with your site.

Tips

• Use HTTPS (SSL certificate).

• Avoid intrusive ads or popups.

• Display customer testimonials, reviews, and real case studies.

• Show transparent authorship — no anonymous content.

• Keep your content up-to-date — add “Last Updated” timestamps.

6. Publish In-Depth, Well-Researched Content

Thin content hurts E-A-T. Aim for expert-level depth in your articles.

Tips

• Cover topics comprehensively, not just keywords.

• Include original insights (data, opinions, experiments).

• Use internal links to show topical authority clusters.

• Add FAQs, charts, or infographics to improve clarity.

7. Implement Structured Data

Schema markup helps Google understand your expertise.

Add:

• Organization (with logo, contact info)

• Person (for author)

• Review, FAQ, Product, HowTo, etc.

This increases visibility and credibility in SERPs (rich snippets).

8. Keep Your Reputation Clean

E-A-T isn’t just about your site — Google looks at your brand across the web.

Tips

• Monitor reviews on Google, Trustpilot, or niche sites.

• Respond politely to negative feedback.

• Keep your social media profiles active and professional.

• If your name or brand appears in news articles, ensure it’s in a positive context.

Quick E-A-T Checklist